ExplainCraft Hero v18
THE EXPLAINCRAFT LAB

See Our Work Contact Us
Trusted by innovative companies
ExplainCraft Section 2 - Two Line

Your story isn't about your product. It's about how people will feel because of it.

Your customers don't care about you, your products, or your services.
They care about how they will feel using them.

Wedding Photographer

It's the photo they still stop and stare at, 30 years later.

Party Venue

Everyone keeps asking when you're hosting again.

Sunglasses

Taking a peek at yourself in every store window.

See Our Work
ExplainCraft Selected Work
Selected Work

Stories that make
complex ideas click.

Video that helps your audience understand, feel, and take action.

The 507 event space marketing video thumbnail
The 507

Event space marketing video

We helped The 507 stand out in a crowded market with a story that's anything but ordinary.

CyRUS

Accessibility explainer video

Introducing a revolutionary tactile language for the visually impaired community.

CyRUS accessibility explainer video thumbnail
View More Work →
A short AI film

Arbor Day

A paranoid suburban dad thinks a sentient tree is out to get him.

Brand
Building Stories

No limit to imagination.

A short story

Alan

Flash-style 2D animation with a modern moral twist.

Magic Gummies

From Space

Our Team

A black-and-white photo of a man with short hair and a beard, wearing a dark blazer over a polo shirt, standing with one hand in his pocket and the other touching his collar, in a professional indoor setting.

Chris Darrell

Owner

AI-Enhanced Creative Leader blending strategy, storytelling, UX/UI, and AI innovation to deliver campaigns that stand out and drive measurable results. With two decades of experience, Chris has crafted engaging and informative content for a wide variety of products—B2B, B2C, retail, lifestyle.

A man with glasses and a beard wearing a brown checkered blazer, brown turtleneck, brown pants, and burgundy boots, standing next to a chair with a plaid jacket draped over it. He is touching his chin with one hand and crossing his other arm, looking at the camera.

Chris Darrell

Chief Storyteller (and apparently double tweed coat wearer)?

Finalist-level screenwriter in Hollywood’s two biggest young talent development programs—Warner Brothers and Disney Fellowship. Privately coached by Emmy-winning writer from Everybody Loves Raymond.

A man with short brown hair smiling, wearing a pink apron with a white gift box logo, standing next to a woman with blonde hair in a pink apron, against a brick wall background.

Chris Darrell

Co-founder/Creative Director

Co-developed the vision for a subscription-based date night startup with a simple mission—to help couples share their desires, build trust, and prioritize their relationship, one fantasy at a time.

Learn about TFB @ thefantasybox.com

A man wearing safety goggles, a light blue shirt, a white apron, and colorful rubber gloves (yellow on one hand and pink on the other) stands on a gray floor against a plain gray background.

Chris Darrell

Lunch Lady

Let’s just say I wear a shit-ton of hats. From camerawork to coding in HTML and CSS. A self-taught professional with a versatile skill set, extending beyond copywriting to include graphic design, video production, storytelling, startups, and programming/testing.

Client Reviews

“…the best at AI creative video production I have seen.”

— Brent L.
CEO Taoti Creative

“Communication, creativity and endless ideas. So happy with the final product that is now driving our marketing and funding stage.”

— Victoria
Founder and CEO CyR.U.S.

“Every detail was thoughtfully executed. We're thrilled with the outcome.”

—Jeremy Callahan
Investor and Founder and CEO GolfBPM, ShoeSwipe