Chris Darrell
Don’t just explain. Entertain.
Tell an interesting story. Make a great argument. Use irony and metaphor that make people think. Be brief. Most importantly, show me—don’t tell me.
How did you learn narrative writing?
Before AI, before startups, before advertising—I was chasing one thing: great storytelling.
My spec screenplays reached the finalist rounds of the Warner Bros. and Disney Fellowship programs, where thousands compete each year.
I was privately mentored by an Emmy-winning writer from Everybody Loves Raymond.
Co-founded and scaled a nationally recognized subscription brand for date-night experiences. Featured on national television, partnered with Fortune 500 brands and expanded internationally through a UK franchise.
Programming
Python, SQL, JavaScript, HTML/CSS and internal tools.
Testing
Selenium, Playwright, regression and API quality at scale.
Automation
Scripts, workflows, test automation and process improvement.
Data & Analytics
SQL, Google Analytics, dashboards and optimization.
I bridge the gap between creative and technical execution.
explaincraft
AI Video Studio
Today I combine storytelling, advertising, filmmaking and AI to turn complex products into videos people actually want to watch.
